Interview with Gerd Loewen “If you make a mistake, make it quickly and at a little cost “
The CEO of Babaria, a cosmetics company owned by Corpfin Capital, discusses the company, which has just celebrated its 40th anniversary.
Berioska has been focusing on the cosmetics and hygiene sector for the mass consumer market for four decades. Since the end of 2019, Corpfin Capital is the majority shareholder, with Gerd Loewen as CEO.
Gerd Loewen, of German origin and settled in Spain, bases Berioska’s strategy on the modernization of the company and continues to focus on the mass consumer market. He defends a model based on teamwork, 360-degree digitalization and sustainability, which have intensified after the pandemic. As future plans, he announces the upcoming launch of a men’s care line.